Antique Reading Standard Wood Wheel Bicycle made by Great Western Manufacturing Company of La Porte, Indiana around 1917. The Reading Standard started Manufacturing Bicycles in Reading Reading Pennsylvania at around 1906 to 1910, as the Bicycle industry suffered, companies were merged or bought to survive the hard times. Great Western Manufacturing Company acquired Reading Standard and was the second largest bicycle manufacturing company to survive the downturn, Second to Pope’s American Bicycle Company Trust (ABC). Great Western Manufacturing Company of La Porte, Indiana Produce some Amazing Bikes built with Quality.