Beautiful Antique Lovell “Diamond” Hard Tire Safety Bike. The Bicycle was manufactured by Iver Johnson for John P. Lovell Arms Co. Sporting Goods Line. Eventually over Time Lovell Diamond became the name of the Bicycle line, but this Bike was actually called a Lovell “Diamond” Model #1. The Model 1 was a Men’s Safety with hard Tires. This Lovell Diamond is a Top Notch Perfectly Restored and Preserved Quality Hard Tire Safety Bicycle.

Beautiful Early Iver Johnson Arms & Cycle Works Bicycle built in Fitchburg Massachusetts with one of the First New Departure Coaster Brake Hubs. The first Iver Johnson Bicycles were made for Lovell Diamond and Sold as Iver Johnson Sporting Goods Lovell Diamond Bicycles Boston Mass. This Wonderfully Preserved Gem appears to be one of Iver’s first self badged Iver Johnson Arms & Cycle Works Bicycle built in Fitchburg Mass. in 1898. This Bicycle wore Iver Johnson’s own Badge and was marketed solely as a Iver Johnson Bicycle. This Early Iver Could be considered Safety or Early post Safety Era.